The demand for women’s sports is growing, but women’s sports fans and consumers already knew that.
The NWSL and WNBA were the only professional sports leagues in North America to experience increased TV ratings during 2020 amid the pandemic. Star athletes like Naomi Osaka and Serena Williams, celebrities and even NFL owners are investing in women’s sports teams. The Tokyo Olympics featured a record number of women participating, while consumers across the United States and Canada tuned in to watch women compete in prime time at higher rates than ever before. Read More
Not since the swimmer Lia Thomas has a college athlete or team put the fiercely…
UConn women’s basketball coach Geno Auriemma passed Tara VanDerveer as college basketball’s all-time winningest coach…
Five years ago, Lindsey Vonn retired from ski racing, largely because her aching right knee,…
As confetti fell and Frank Sinatra’s “New York, New York” blared through the arena, the…
Susie Maxwell Berning, a three-time champion of the United States Women’s Open golf tournament who…
Once a dominant figure in girls’ and women’s soccer, Rory Dames in recent years has…