Categories: RepresentationSEW

How The WNBA Became The World’s Most Community Focused Sports League

To be a woman and a professional athlete is to be a walking protest.

It’s a truth universally acknowledged by the female icons that populate every major sport right now. And yet, it’s something the stars of the WNBA embrace, unreservedly. The league made headlines in 2020 for using the insular and isolating experience of playing in a pandemic-triggered “bubble” to regroup off the court with athletes and entire teams connecting on the issues that mattered to their communities. They earned praise for championing social justice issues and enjoyed a spike in both ratings and media attention paid to their in-season play thanks to the hashtags and warm-up tees, the hoodies they sported, and town halls they hosted during a year that challenged us on a societal level with lockdowns and contested political elections and a widening divide of our shared ideals. Read More

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