How Big is the Business of the WNBA?

The clock has expired on the WNBA regular season, and playoff matchups are locked in ahead of Thursday’s postseason tip-off.

In its 25th year, the longest-running league in women’s pro sports launched a new in-season tournament, featured endless action, and dazzled audiences across multiple platforms of both the legacy and emerging varieties. Even the run-up to the postseason played out spectacularly, as the New York Liberty clinched a spot thanks to last-ditch defeats by the Sparks and Mystics on the final day of the regular season. Read More

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