Categories: RepresentationSEW

Erin Andrews’ Wear Brand Inks NHL Deal for Women’s Apparel Line

A new collection of women’s apparel is coming to the NHL thanks to a multiyear agreement between the league and sports broadcaster Erin Andrews’ WEAR brand. Each of the NHL’s 32 teams (including the Seattle Kraken, the league’s 2021-22 expansion franchise) will have a new line of league-licensed women’s sportswear launching at the start of next season.

The NHL is reportedly targeting an October start for the league’s 105th campaign. Read More

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