With women’s college basketball stars Caitlin Clark, Cameron Brink, Angel Reese, and Paige Bueckers announcing their decisions about either heading to the WNBA or using their additional year of COVID eligibility next season, one thing is certain: The women’s game has transformed since this cohort first stepped onto the hardwood at the start of the 2020-21 season.
Viewership of college basketball is up: Iowa’s Big Ten title win peaked at 4.45 million viewers, becoming CBS’s most-watched women’s basketball game in 25 years. Fans are showing up: A record-setting crowd of 55,646 watched Clark at an outdoor game in late 2023. And there are an unprecedented number of income streams for women playing basketball in the U.S., especially with lucrative NIL deals now available. Read More
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