SEW

How marketers can tap the growing loyal audience for women’s sports

Tech research frim, The Sports Innovation Lab, recommends sponsors switch to a community-based monetization around women’s sports.

5 years ago

Ons Jabeur becomes first Arab woman to win a WTA title

Tunisia's Ons Jabeur made history on Sunday when she became the first Arab woman to win a WTA title

5 years ago

Inside the WNBA’s inaugural game, 25 seasons later

It made sense that the WNBA would launch the eight-team league by featuring its two biggest markets.

5 years ago

Analysis: US women look to add depth on Olympic hoops roster

The U.S. women’s basketball team has a few questions surrounding its roster as the Americans prepare to make a run…

5 years ago

A Quiet Demonstration and a Long Shadow

Few noticed Wyomia Tyus’s subtle gesture in support of human rights at the 1968 Olympics. But her act is part…

5 years ago

‘THERE’S AN ADVANTAGE MORE THAN EVER FOR HER’ – WILL SERENA WILLIAMS FINALLY WIN GRAND SLAM NO 24 AT WIMBLEDON?

Serena Williams is going for her 24th Grand Slam title at Wimbledon. Is this her last chance to equal Margaret…

5 years ago

Sources: Chauncey Billups, Becky Hammon, Mike D’Antoni advance to second interviews with Portland Trail Blazers

LA Clippers assistant Chauncey Billups, San Antonio Spurs assistant Becky Hammon and Brooklyn Nets assistant Mike D'Antoni have emerged among…

5 years ago

June 14 – June 20, Highlights and Lowlights

? This week our highlight goes to basketball star Tine Charles, who released a documentary project this week about her music…

5 years ago

Sha’Carri Richardson, ‘The Fastest Girl in Texas,’ Is on Track To Be the Fastest Woman in the World

The Dallas native begins Olympic trials in Oregon today for a chance to run for gold in Tokyo. It's a…

5 years ago

Tennis needs to build ‘female workforce’ to reach a new audience

Judy Murray believes tennis needs to bolster its ‘female workforce’, as she looks to increase participation numbers on and off…

5 years ago