The last several years have seen unprecedented growth in women’s sports, and now brands are getting in on the action as the WNBA playoffs begin Thursday night.
Bleacher Report’s HighlightHer, a portfolio brand focused on female athletes and teams, is going to market for the first time and has secured three major launch partners: Zelle, Nike and Gatorade. Read More
Not since the swimmer Lia Thomas has a college athlete or team put the fiercely…
UConn women’s basketball coach Geno Auriemma passed Tara VanDerveer as college basketball’s all-time winningest coach…
Five years ago, Lindsey Vonn retired from ski racing, largely because her aching right knee,…
As confetti fell and Frank Sinatra’s “New York, New York” blared through the arena, the…
Susie Maxwell Berning, a three-time champion of the United States Women’s Open golf tournament who…
Once a dominant figure in girls’ and women’s soccer, Rory Dames in recent years has…