Categories: RepresentationSEW

Beach volleyball aiming to break relationship between skimp and success

Sport appeal, not sex appeal. That was the message of the IOC at the start of Tokyo 2020, proudly detailed in their “portrayal guidelines” for gender-equal representation in sport.

The guidelines advise: “Avoid passive, sexy imagery of sportspeople which reinforces stereotypes . . . Do not focus unnecessarily on looks, clothing or intimate body parts (eg crotch shots, cleavage, backsides), especially if it does not relate to an athlete’s performance.” Read More

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