A gender-equal Olympic Games next year will coincide with increasing sponsorship opportunities for female athletes, experts say, after the Women’s World Cup soccer tournament underscored the growing popularity of women’s sport in 2023.
Organisers say Paris 2024 will be the first Games to feature an even number of male and female athletes, a landmark that has been a long time coming after years of work by the International Olympic Committee (IOC) to create equal medal opportunities. Read More
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